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• Engagements
• Names and their reasons
• The studio
• Questions
• Reviews
• Start a naming sprint

Engagements

• Naming sprint, four weeks
• Product or feature name
• Rename, with migration note
• Tone of voice guide
• First-sentence workshop
• Screening only

Names and their reasons

• Why we do not design the logo
• Against the longlist
• What a constraint list contains
• Renaming is a migration problem
• The name that died in week three

What clients ask before signing

• What does the fee cover?
• What does screening actually mean here?
• What if we hate all twelve?
• Do you design the logo?
• How long does it take?
• Can you work on a retainer?