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Branded

Naming since 2021

Two writers, sixty-one sprints, no retainers

A studio that does one thing, at a fixed price, and refers out everything else. That sentence is the whole business model.

The studio

The studio opened in 2021. Two writers, a screening subscription that costs more than the rent, and sixty-one sprints delivered.

We name companies, products, features and the occasional racehorse. We do not design identities, build websites or run campaigns, and roughly a third of the enquiries we get are referred to people who do. That referral is free and we take nothing for it, because a studio that takes a cut is a studio with a reason to refer badly.

There are no retainers. A sprint ends, the sheet is delivered, and if you want another one you start another one. About half of clients come back within two years, which we take as the only useful satisfaction metric there is.

Naming since
2021
Sprints delivered
61
Writers
2
Retainers
0

What clients say

Read all the reviews
Twelve names, all registrable, each with what was wrong with it. One meeting.
They screen before presenting. Our last agency did it the other way round.
Told us we needed tone of voice, not a name, and charged us less.
No retainer means starting a new sprint each time. Fine, but plan for it.

Four weeks, one fee

Tell us what it does and who has to say it out loud

Start a sprint