Reviews

Twelve names, all registrable, each with what was wrong with it. One meeting.

They screen before presenting. Our last agency did it the other way round.

Told us we needed tone of voice, not a name, and charged us less.

No retainer means starting a new sprint each time. Fine, but plan for it.

Fixed fee, fixed four weeks, delivered on the day they said.

We own all twelve names outright. They put it in the agreement.

They do not do identity and refer it away. Slightly inconvenient, clearly honest.

The written argument for each name was more useful than the names.