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17 September 2026

The name that died in week three

A perfect word, an identical mark in class 9 in two markets, and why we were glad to find it early.

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More reading

Everything
17 September 2026 Why we do not design the logoTwo writers doing one thing, and the third of enquiries we refer away for free.17 September 2026 Against the longlistPresenting forty names is a studio asking the client to do the studio’s job. Twelve is a decision.17 September 2026 What a constraint list containsLanguages, classes, markets, and the three names your board already loves. Written down before we start.

Tell us what it does and who has to say it out loud

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