Verbal identity

Tone of voice guide

USD 6200.00

Three weeks. Twenty pages of how the company writes, built from your own existing copy rather than from adjectives.

Category: Verbal identity
Names delivered: Stated before you sign
Replies: 09:00 to 17:30, monday to thursday

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First-sentence workshopOne day, in person. The sentence the company says first, argued out with the people who...USD 1800.00

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What does the fee cover?

The brief session, the internal longlist, the screening, the linguistic check and the final sheet of twelve names with their arguments. There is no separate screening charge and no expenses line.

What does screening actually mean here?

Identical and near-identical mark searches in the classes and markets on your constraint list, plus a linguistic check in the named languages. It is not a legal opinion and we say so in writing; it is the work that stops your lawyer killing the name after you have chosen it.

What if we hate all twelve?

It has happened twice in sixty-one sprints. We run a second round at no charge, once, against a revised constraint list. If the second round also fails we refund half and part on good terms.

Do you design the logo?

No. We are two writers. About a third of our enquiries are referred to identity designers we rate, we take no fee for the referral, and we will happily work alongside whoever you choose.

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What is being named and when you need it. We reply in two working days.

+1 876 927 8802